Acclaimed molecular biologist, author, and public intellectual Dr. Anand Ranganathan has extended his full support to the One Nation One Symbol (ONOS) campaign – an initiative that seeks to establish a single, universally recognized symbol for all products Made in India.

In a crisp video message, Dr. Ranganathan makes a powerful case for why this initiative is not just about branding, but about economic dignity, consumer empowerment, and national identity.

“India speaks in many tongues. But patriotism needs no translation. Crores of Indians can’t read a label – but they can recognise a symbol.”

A Symbol That Transcends Language and Literacy

India is home to hundreds of languages and dialects, and despite rapid progress in education, millions remain functionally illiterate. In such a scenario, product labels and fine print exclude large sections of the population from making informed choices about what they buy.

Dr. Ranganathan highlights how a distinctive, government-endorsed visual symbol for Indian-made products can democratize decision-making – enabling every Indian, regardless of education or language, to support local manufacturing with confidence.

Strengthening Atmanirbhar Bharat Through Informed Consumption

In alignment with the Hon’ble Prime Minister’s vision of Atmanirbhar Bharat, the ONOS campaign empowers citizens to contribute to India’s economic resilience – not only through production and entrepreneurship, but through everyday acts of conscious consumption.

“This is not about marketing. It’s about visibility. Dignity. Identity,” Dr. Ranganathan states, underscoring the symbolic and strategic value of ONOS for national self-reliance.

Inclusion, Accessibility, and Ease of Living

The proposed symbol directly advances India’s ease of living agenda by simplifying consumer choice. Whether shopping online or offline, in rural haats or metro supermarkets, consumers will be able to instantly identify Indian-made products. This aligns with ongoing government efforts to digitally empower citizens and strengthen domestic value chains.

A Call to Recognize and Reward Indian Producers

A Symbol That Transcends Language and Literacy

India is home to hundreds of languages and dialects, and despite rapid progress in education, millions remain functionally illiterate. In such a scenario, product labels and fine print exclude large sections of the population from making informed choices about what they buy.

Dr. Ranganathan highlights how a distinctive, government-endorsed visual symbol for Indian-made products can democratize decision-making – enabling every Indian, regardless of education or language, to support local manufacturing with confidence.

Strengthening Atmanirbhar Bharat Through Informed Consumption

In alignment with the Hon’ble Prime Minister’s vision of Atmanirbhar Bharat, the ONOS campaign empowers citizens to contribute to India’s economic resilience – not only through production and entrepreneurship, but through everyday acts of conscious consumption.

“This is not about marketing. It’s about visibility. Dignity. Identity,” Dr. Ranganathan states, underscoring the symbolic and strategic value of ONOS for national self-reliance.

Inclusion, Accessibility, and Ease of Living

The proposed symbol directly advances India’s ease of living agenda by simplifying consumer choice. Whether shopping online or offline, in rural haats or metro supermarkets, consumers will be able to instantly identify Indian-made products. This aligns with ongoing government efforts to digitally empower citizens and strengthen domestic value chains.

A Call to Recognize and Reward Indian Producers

• Empowers 100% of consumers, regardless of literacy or language
• Supports Atmanirbhar Bharat, Make in India, and Vocal for Local
• Strengthens MSMEs and rural producers through visibility
• Improves ease of shopping, boosting confidence in Indian-made goods
• Fosters unity in consumer choice across diverse geographies and communities

Dr. Anand Ranganathan’s voice adds scientific clarity, moral force, and national urgency to the One Nation One Symbol movement. As he says:

“True Atmanirbharta begins with knowing what is ours.”