India produces exceptional products – rooted in skill, tradition, and innovation. Yet, Indian-made goods often struggle for visibility amidst imported alternatives, not due to quality but due to the absence of a strong, identifiable symbol.
India is a land of incredible diversity – with dozens of languages, hundreds of dialects, and crores of citizens who may not have had access to formal education. Yet their intent to support the nation is strong. To truly make Vocal for Local inclusive, we must go beyond words and give every Indian a clear visual cue – a symbol that transcends language and literacy. One Nation One Symbol empowers every Indian from Karakoram to Kanyakumari – regardless of language, region, or education – to recognize and choose Indian-made products with pride. Because patriotism needs no translation.
One Nation One Symbol is a visionary citizen-driven initiative to create a single, universally recognized symbol for Made in India products – across sectors and platforms. Like the green dot signifies vegetarian food, this symbol will enable every Indian to make a confident, patriotic, and informed choice while shopping.
In 2020, Savitha Rao, the founder of this initiative, made a compelling appeal to the Government of India – urging a regulation that makes it mandatory for all online listings in India to display the Country of Origin of products. That appeal led to a nationwide regulation that has empowered crores of Indians to make informed shopping choices.
One Nation One Symbol is the next bold step forward – to build on that momentum and establish a Made in India symbol that becomes a household standard, visible on every product, website, and store shelf.
A future where every product made in India carries a distinct, trusted national symbol - instantly recognizable to consumers in India and across the world.
To catalyze government adoption of a national symbol for Made in India and create a mass movement that makes buying Indian a conscious and proud decision for every citizen.
Savitha Rao is a nationally recognized thought leader, best-selling author, and the driving force behind several impactful initiatives, including India Positive Citizen, Tulsi Shakti, Moringa Shakti, and Poshan Pack. Her work bridges patriotism, public health, and sustainability – creating solutions rooted in Indian values with a global outlook.
Savitha is the visionary behind the One Nation One Symbol for Made in India movement – a game-changing initiative to unify India’s consumption landscape under a common symbol for Indian-made products. Her vision is simple yet powerful – enable citizens to make conscious, proud, and informed buying choices that directly strengthen India’s economy and identity.
In 2020, she successfully catalyzed a Government of India regulation mandating the display of the Country of Origin on all online listings. This empowered crores of Indians to shop with awareness and national pride. The One Nation One Symbol initiative builds on that momentum, aiming to become a defining identity for Indian-made goods across sectors.
Savitha’s books, published in English, Hindi, and Gujarati, offer actionable insights into societal challenges – from civic responsibility to environmental awareness. Her book Noise in Our Nation is India’s first comprehensive guide on urban noise pollution and its health impact across age groups. Her literary work has received appreciation from Hon. Prime Minister Narendra Modi, the Indian Army, educators, business leaders, students, and senior citizens alike.
Through Tulsi Shakti and Poshan Pack, she addresses grassroots health improvement in a uniquely Indian way, reflecting the spirit of Vasudhaiva Kutumbakam.
Sustainability is at the core of her mission. Whether it’s championing moringa as a local superfood or advocating for quieter cities, Savitha’s initiatives combine compassion, innovation, and nation-first thinking.
She embodies the spirit of action and aspiration – believing that every Indian has the power to shape the country’s future through daily choices. Her work continues to inspire citizens to rise beyond passive patriotism and become active nation builders.
Sandeep Bajoria brings over four decades of expertise in India’s vegetable oils and oilseeds sector, making him one of the most respected voices in this critical industry. As the CEO of Sunvin Group, India’s foremost consulting and research organization in the oils domain, he has helped shape the industry’s growth and global engagement.
A trusted advisor to industry, government, and media, Mr. Bajoria has served in prominent leadership roles, including:
He has represented India on international delegations to countries such as the USA, Brazil, Argentina, Ukraine, Malaysia, Indonesia, and Japan – fostering trade relationships and advocating for Indian industry interests.
Recognized by the Government of India, he has been appointed to key policy-making bodies such as:
A frequent commentator on CNBC, ET NOW, Zee Business, and a respected voice quoted in Reuters, Bloomberg, Economic Times, and Hindu Business Line, Mr. Bajoria brings deep insight and thought leadership to India’s economic and sustainability discourse.
His support for One Nation One Symbol for Made in India reflects his belief in strengthening India’s self-reliance and empowering consumers to make nationally conscious choices. His experience in policy, trade, and sustainability adds tremendous value to the movement.
Dr. Rajiv Kumar is one of India’s most respected economists and policy thought leaders. He served as the Vice Chairman of NITI Aayog from 2017 to 2022, where he played a pivotal role in shaping India’s development strategy across sectors.
He is currently the Chairman of Pahle India Foundation, a policy think tank focused on research and advocacy for inclusive growth and economic transformation. Over the course of his distinguished career, Dr. Kumar has held senior positions at FICCI, ICRIER, CII, and the Asian Development Bank, contributing to India’s policy discourse on trade, governance, and macroeconomic reforms.
Dr. Kumar holds a Ph.D. in Economics from Lucknow University and a DPhil from Oxford University. He is the author of several influential books and research papers, and his work continues to shape national conversations on economic policy.
In 2023, he was conferred the Order of the Rising Sun, Gold and Silver Star by the Government of Japan, in recognition of his contributions to strengthening India-Japan economic relations.
A strong supporter of the ONOS movement, Dr. Rajiv Kumar believes a unified national symbol for Made in India will empower every Indian — regardless of literacy or language — to consciously support self-reliance and national pride through everyday purchase decisions.
Arun Deshpande is a seasoned social leader with over four decades of experience dedicated to public welfare, consumer rights, and nation-building. A civil engineer by training and a grassroots organiser by conviction, he has worked tirelessly to ensure equitable access to social and administrative resources for communities across Maharashtra and India.
He served as the Chairman of the State Food Commission under the National Food Security Act (NFSA) from 2017 to 2021 and was earlier appointed President of the State Consumer Welfare Advisory Committee (2014–2019) by the Government of Maharashtra. His leadership brought vital reforms in systems like the Mid-Day Meal Scheme, ICDS (Anganwadi) programs, and Public Distribution Systems.
Deeply committed to consumer awareness, he is the National Secretary of Akhil Bharatiya Grahak Panchayat (ABGP) and formerly served as its National President. Under his guidance, nationwide campaigns and grassroots capacity-building programs have empowered countless citizens.
In his earlier years, he worked as Managing Director of Rudranee Infrastructure Ltd. and as a civil engineer with the Maharashtra State Electricity Board.
Recipient of multiple accolades, including a national award presented by Hon. L.K. Advani and commendation from the late Hon. Manohar Parrikar, Mr. Deshpande believes in “learning as a lifelong process” and continues to study Sanskrit.
A passionate advocate of India’s cultural and civilisational values, he supports ONOS as a vital step towards uniting citizens through a common visual symbol for Made in India — transcending language and literacy barriers, and enabling every Indian to contribute to nation-building.
Ravi Budhiraja is a seasoned civil servant and policy administrator with decades of distinguished service across key roles in the Government of Maharashtra and the Government of India.
A former Indian Administrative Service (IAS) officer, he served in pivotal capacities including Secretary to the Governor of Maharashtra and Secretary to the Government of Maharashtra in critical departments such as Finance, Energy, Environment, and Housing. At the national level, he served as Joint Secretary in the Department of Atomic Energy, Government of India.
He retired as the Chairman of Jawaharlal Nehru Port Trust (JNPT) — India’s premier container port — and subsequently served as Vice Chairman of the Maharashtra Administrative Tribunal and Chairman of the Maharashtra Water Resources Regulatory Authority, contributing to judicial and regulatory frameworks in public service.
Post-retirement, he continues his commitment to nation-building through social impact, serving as a Trustee of King George V Memorial Trust and Sankalp Rehabilitation Trust, both working for vulnerable populations.
Mr. Budhiraja supports ONOS as a critical step in deepening India’s economic self-reliance and civic consciousness. He believes that a single, easily identifiable symbol for Made in India will empower every Indian — regardless of literacy or background — to make informed, patriotic choices while shopping, thus enabling nation-building through daily action.
Dr. Pradeep Kumar Agarwal brings over 35 years of distinguished experience in India’s cotton and textile sector. He served the Cotton Corporation of India, a Mini Ratna enterprise under the Ministry of Textiles, Government of India, for nearly three decades—rising through the ranks to hold all three top board-level positions: Director (Finance), Director (Marketing), and eventually Chairman & Managing Director, a role to which he was appointed by the Public Enterprises Selection Board in 2020.
Under his visionary leadership, CCI undertook the largest Minimum Support Price (MSP) operations in global history, handling over 5 crore cotton bales valued at ₹2 lakh crore, directly benefiting millions of Indian cotton farmers and strengthening the nation’s textile backbone.
Known for his strategic acumen and people-first leadership style, Dr. Agarwal is guided by his personal mantra: “One Team, One Dream.” His tenure was marked by dynamic marketing and financial reforms, sustainability initiatives, and a steadfast commitment to farmer welfare.
Academically, Dr. Agarwal is a Gold Medalist in B.Com and holds an M.Com. and LL.B. from Lucknow University. He is also a Fellow Chartered Accountant (FCA). In recognition of his contributions to management, the University of Entrepreneurship & Technology, USA, conferred upon him a Doctor of Excellence in Management.
Post-retirement, Dr. Agarwal continues to serve the industry as Vice Chairman of the Corporate Advisory Board at Trident Group Ltd., and as a member of the Product Advisory Committee at MCX.
As part of the ONOS Advisory Board, Dr. Agarwal’s vast experience in agri-commodities, manufacturing, and global trade is a strategic asset in shaping a movement that empowers every Indian to strengthen the economy—one purchase at a time.
With over 37 years of leadership in agribusiness and global trade, Mr. Sudhakar Rao Desai is a transformative force in India’s food and edible oil sector. A management graduate from IRMA, he currently serves as CEO of Emami Agrotech Ltd, where he has led the company to 10X growth. He was the founding Country Head of Bunge India Ltd and formerly Chief Trader at ITC Agrotech/Conagra (USA).
As President of the India Vegetable Oil Producers’ Association and Co-Chair of FICCI’s National Food Committee, Mr. Desai has helped shape national policy on food and agri-trade. He has also held leadership roles with commodity exchanges and innovation councils, contributing to market reform and strategic growth.
A respected voice in policy and trade circles, Mr. Desai brings deep market insight and a strong commitment to India’s economic resilience—ideals that align closely with the vision of One Nation One Symbol.
Mr. Vijay Sardana is a nationally and internationally recognized expert on agribusiness, food systems, and commodity markets, with over three decades of experience in corporate leadership, policy advocacy, international trade law, and techno-legal consulting. An alumnus of IIM Ahmedabad and CFTRI Mysore, he has worked with top institutions like SEBI, NABARD, and global platforms such as the World Economic Forum, UNDP, and FAO.
A recipient of multiple prestigious honors including a Special Award from the President of India for his contribution to India’s commodity markets, Mr. Sardana has served as an Independent Director and policy advisor to leading Indian corporations, government bodies, and international agencies.
His thought leadership spans across WTO-related trade laws, food and consumer regulations, and value chain development for Indian agriculture and manufacturing. A strong advocate of self-reliant India, he brings deep insights into consumer behavior, regulatory systems, and economic strategy—making him a powerful voice in support of One Nation One Symbol.
Kailash Singh is a visionary leader and a catalyst for change, renowned for his work in sustainable development, market intelligence, and fostering global networking platforms. With a Post Graduate degree in International Politics from Jawaharlal Nehru University (JNU), New Delhi, Kailash has been at the forefront of transformative growth in various sectors.
With over a decade of experience at the Centre for the Study of Developing Societies (CSDS), Kailash has conducted in-depth research on socio-economic development, particularly in health, housing, and education. His pioneering work in Indian Electoral Systems and Voting Behavior during the early years of election analysis has contributed significantly to the field of psephology in India.
As the Managing Director of Tefla’s, Kailash has built a dynamic platform for disseminating knowledge through high-impact conferences, exhibitions, and events. His leadership has driven Tefla’s remarkable rise, with major events like Globoil, NutraNXT, the Wheat Summit, and Think series of conferences, fostering invaluable connections within national and international industries.
Beyond commerce, Kailash is the founder of Think Odisha, an initiative that advocates for systemic change, investment, and technological advancements to propel Odisha’s growth. His focus on social development, corporate governance, and public good has made a profound impact.
Kailash’s legacy extends to civic engagement and empowerment, highlighted by campaigns such as “Vote U Must, Vote U Right,” and his work with the Institute for Political Entrepreneurs & Election Management. His enduring commitment to creating a more informed, active society aligns seamlessly with the goals of One Nation One Symbol , as he brings his expertise to foster national identity and pride.
Atul Chaturvedi is a distinguished veteran with nearly five decades of impactful leadership in India’s Vegetable Oil, Oilseeds, and Agro Business sectors. His extensive experience spans manufacturing, trading, and pioneering initiatives in agri-infrastructure development.
Currently, Mr. Chaturvedi serves as the Executive Chairman of Renuka Sugars Ltd and Senior Advisor to AWL Agri Business Ltd (formerly Adani Wilmar Ltd), market leaders renowned for groundbreaking work in their fields. He previously played a pivotal role at the Adani Group, significantly contributing to the development of its Agro and Agri Infrastructure business.
As Chairman of the Asian Palm Oil Alliance, Mr. Chaturvedi represents several palm oil-importing nations in Asia, advocating for sustainable and strategic practices within the industry. His extensive international trading experience includes hands-on involvement with agro products, vegetable oils, grains, sugar, ethanol, oilseeds, apples, and agri-infrastructure projects globally.
Mr. Chaturvedi’s remarkable contributions have earned him numerous prestigious awards and recognitions, including Globoil Legend (2022), CEO of the Year from Agriculture Today (2025), and the Lifetime Achievement Award for Oil and Sugar from Chini Mandi (2024).
An influential industry voice, Mr. Chaturvedi has actively served as President of the Solvent Extractors Association of India (SEA), Deputy Chairman of SOPA, and has led the CII Task Force on Edible Oil and Oilseeds. Frequently appearing as an expert analyst on premier business channels such as CNBC, Bloomberg, Zee Business, and ET, his insights are highly respected across the trade and industry sectors.
As an esteemed member of the One Nation One Symbol Advisory Board, Mr. Chaturvedi’s unparalleled experience and vision will significantly contribute to strengthening India’s self-reliance and economic resilience through the One Nation One Symbol initiative.
Mandar currently leads Cities4Peace, a strategic peacebuilding initiative of the Art of Living Foundation aimed at fostering harmony in urban communities globally. Previously, he spent nearly two decades with Shell, where he spearheaded Shell’s social innovation initiatives, driving sustainable and impactful solutions.
As the Producer and Director of the acclaimed documentary, “From India With Love,” Mandar showcases India’s rich culture, ancient wisdom, and traditions as powerful catalysts for global peace and nonviolence. For over twenty years, he has been actively involved in teaching leadership programs infused with meditation practices through the International Association for Human Values and the Art of Living Foundation, empowering individuals and communities worldwide.
Mandar brings to the One Nation One Symbol Advisory Board his extensive experience in social innovation, leadership training, and cultural diplomacy, offering unique insights into promoting India’s identity and values on the global stage.
Dr. Davish Jain is a visionary business leader, educationist, author, and philanthropist whose illustrious career of over four decades has shaped India’s agricultural, industrial, and educational ecosystems. Widely celebrated as a “Living Legend” in the oilseeds sector, Dr. Jain has been instrumental in advancing India’s soybean industry, ensuring greater food security, and strengthening the nation’s agro-economy. As seven-time Chairman of the Soybean Processors Association of India (SOPA), he has been a key voice for farmers, processors, and exporters, helping India emerge as a significant player in global trade.
As President of the Prestige Group of Industries, Dr. Jain has successfully diversified the group into edible oil refining, wheat and cattle feed milling, LPG cylinder manufacturing, and international exports spanning more than 40 countries. His equally powerful commitment to education has transformed thousands of lives through the Prestige Education Foundation and Prestige University, which together provide quality education to over 15,000 students from nursery to Ph.D. level.
His leadership and vision have earned him numerous honors, including the Madhya Pradesh Ratna Alankaran, Economic Times Changemaker of Madhya Pradesh, Asia’s Most Admired Person Award, and multiple Lifetime Achievement Awards. He has represented India’s interests at prestigious global forums across the U.S., Europe, and Asia, advocating for innovation, trade, and sustainable growth.
Dr. Jain is also the author of five books in the Golden Insight series, where he shares lessons on enterprise, innovation, and life philosophy. His work embodies the values of self-reliance, excellence, and nation-building that are at the heart of the One Nation One Symbol for Made in India initiative. His presence on the Advisory Board adds immense strength to this movement, bringing together his industrial foresight, global perspective, and lifelong dedication to empowering India.
Bhavna Shah brings to the One Nation One Symbol for Made in India Advisory Board over two decades of leadership in agri-business, international trade, and sustainable value chains. As Deputy CEO of N K Proteins Pvt. Ltd., one of India’s leading edible oil companies, she has been instrumental in scaling operations, building trusted consumer brands, and expanding India’s footprint in global markets.
With her experience as Vice President of the Indian Vegetable Oil Producers’ Association and former South Asia Representative for the Malaysian Palm Oil Council, Bhavna has led high-impact collaborations at the intersection of trade, policy, and sustainability. She offers deep expertise in free trade agreements, regulatory strategy, and global market access, making her an invaluable guide for One Nation One Symbol for Made in India as it works to strengthen India’s manufacturing and export identity.
Beyond industry leadership, Bhavna is the National Chair – Climate Change, Sustainability & Oceans at G100, where she champions climate-resilient, inclusive growth. She is also the co-author of three Amazon Best Sellers on leadership and resilience, reflecting her commitment to transformational, purpose-driven impact.
Her unique blend of corporate leadership, policy advocacy, and sustainability vision aligns strongly with the mission of One Nation One Symbol for Made in India to give Indian products a powerful global identity through one unifying symbol.
Sanjeev Asthana is the Chief Executive Officer of Patanjali Foods Ltd., one of India’s leading enterprises in foods, FMCG, and oil-palm plantations. An alumnus of the Indian Institute of Foreign Trade (IIFT) and the Institute of Rural Management Anand (IRMA), he brings over three decades of leadership spanning food, agribusiness, retail, and private equity.
A distinguished industry voice, Sanjeev has played a pivotal role in strengthening India’s food and agriculture ecosystem through innovation, supply-chain transformation, and rural value creation. He joined Patanjali Foods (erstwhile Ruchi Soya Industries) in 2020 after its acquisition by the Patanjali Group and led its remarkable turnaround from bankruptcy to a USD 6 billion enterprise – a testament to his vision and execution excellence.
Prior to Patanjali, he held leadership roles at Cargill India, Reliance Retail, and ITC Global Holdings. As Director on the Board of Cargill India, he managed the grain & oilseed business with revenues exceeding USD 500 million and established Cargill as India’s largest grain company. At Reliance Retail, as President & Chief Executive, he led a USD 200 million investment in food-supply-chain infrastructure and managed the USD 1 billion retail roll-out. His international assignments have included leadership postings in the UK, Romania, Indonesia, and Singapore.
Beyond the corporate sphere, Sanjeev Asthana has been an influential contributor to national policy. He currently serves as President of the Solvent Extractors Association of India (SEA) and the Oil Palm Developers and Processors Association (OPDPA), and as Member of the National Committee on Agriculture and Food Processing (CII). He was Chairman of the Task Force on Agriculture for India’s 12th Five-Year Plan under the Planning Commission and has worked with global institutions including the World Bank, IFC, ADB, GAIN, and UNICEF.
A Non-Resident Fellow at The Chicago Council on Global Affairs, Sanjeev also serves as President of the Centre of Excellence on Skills in Agriculture (CEASI). He has served as Independent Director on the Boards of IndusInd Bank, NCDEX eMarkets Ltd., and NABARD Consultancy Services.
Recipient of the ‘Lifetime Achievement Award’ at GlobOil India 2022 for his outstanding contribution to India’s edible oil industry, Sanjeev Asthana continues to champion India’s journey toward self-reliance and economic strength through agriculture and manufacturing excellence.
