India produces exceptional products – rooted in skill, tradition, and innovation. Yet, Indian-made goods often struggle for visibility amidst imported alternatives, not due to quality but due to the absence of a strong, identifiable symbol.
India is a land of incredible diversity – with dozens of languages, hundreds of dialects, and crores of citizens who may not have had access to formal education. Yet their intent to support the nation is strong. To truly make Vocal for Local inclusive, we must go beyond words and give every Indian a clear visual cue – a symbol that transcends language and literacy. One Nation One Symbol empowers every Indian from Karakoram to Kanyakumari – regardless of language, region, or education – to recognize and choose Indian-made products with pride. Because patriotism needs no translation.
One Nation One Symbol is a visionary citizen-driven initiative to create a single, universally recognized symbol for Made in India products – across sectors and platforms. Like the green dot signifies vegetarian food, this symbol will enable every Indian to make a confident, patriotic, and informed choice while shopping.
In 2020, Savitha Rao, the founder of this initiative, made a compelling appeal to the Government of India – urging a regulation that makes it mandatory for all online listings in India to display the Country of Origin of products. That appeal led to a nationwide regulation that has empowered crores of Indians to make informed shopping choices.
One Nation One Symbol is the next bold step forward – to build on that momentum and establish a Made in India symbol that becomes a household standard, visible on every product, website, and store shelf.
A future where every product made in India carries a distinct, trusted national symbol - instantly recognizable to consumers in India and across the world.
To catalyze government adoption of a national symbol for Made in India and create a mass movement that makes buying Indian a conscious and proud decision for every citizen.
Dr. Swati Maheshwari is a leading physician, health communicator, and one of India’s most respected voices in preventive healthcare. With decades of experience in medicine and an unwavering commitment to public health education, she has become a familiar face on national media – translating complex medical issues into accessible knowledge for millions of Indians. Her mission: a healthier, more informed India.
As a Brand Ambassador for One Nation One Symbol for Made in India, Dr. Maheshwari brings a powerful lens of health, dignity, and self-reliance to the movement. She believes that what we consume – whether in food, clothing, or lifestyle products – directly impacts our physical well-being and the economic vitality of our nation. In a time when trust, transparency, and national resilience are more vital than ever, she champions the symbol as a way for every Indian to make informed, impactful choices in their daily lives.
Dr. Maheshwari’s deep engagement with both urban and rural health challenges gives her unique insight into the importance of empowering citizens through clarity and confidence in what they buy. She sees One Nation One Symbol for Made in India not just as a label of origin, but as a symbol of pride, safety, and nation-building.
With her credibility, reach, and dedication to India’s holistic well-being, Dr. Swati Maheshwari embodies the essence of this national movement – where conscious consumption meets collective transformation.
Tanya Anand is a design visionary and the founder of Design101, an interior design studio that fuses traditional Indian artistry with contemporary aesthetics. As an interior artist and fierce advocate of Indian craftsmanship, Tanya stands at the forefront of a new movement in Indian design – where every space tells a story of heritage, artisanship, and national pride.
As a Brand Ambassador for One Nation One Symbol for Made in India, Tanya brings her lived philosophy to the national stage. Her design ethos is not just about creating beautiful spaces – it’s about consciously choosing Indian materials, reviving endangered craft traditions, and placing artisans at the heart of India’s design renaissance. Her projects are powerful declarations that India’s cultural legacy is not meant to be preserved in museums – it must be lived in our homes, temples, and public spaces.
From marble inlay work to stained glass ceilings, hand-carved wooden masterpieces to gold leafing, Tanya collaborates directly with master artisans across India – giving them visibility, livelihood, and renewed dignity. Through Design101, she has transformed interior design into a platform for economic empowerment and cultural preservation.
In her role as a Brand Ambassador, Tanya Anand embodies the very essence of One Nation One Symbol for Made in India – demonstrating that luxury can be indigenous, sustainability can be aesthetic, and pride in Indian-made goods begins with conscious, everyday choices.
Maya Kulshrestha is a celebrated Kathak artist, educator, and cultural advocate whose life’s work exemplifies the soul of India’s artistic heritage. A recipient of numerous prestigious honors – including the Rashtriya Kathak Samman by the Government of Uttar Pradesh and the Ahilyabai Holkar Samman – Maya has performed at over 800 events worldwide, representing the grace, depth, and power of Indian classical dance on global platforms.
As a Brand Ambassador for One Nation One Symbol for Made in India, Maya embodies the spirit of artistic nationalism. Her journey reflects a deep-rooted belief that India’s cultural legacy is not only to be preserved – but lived, shared, and proudly promoted. Through her performances, productions, and pedagogy, she showcases the vibrancy of Indian talent and the importance of choosing indigenous art, craft, and expression.
Maya is also a social activist and founder of Anjana Welfare Society, working tirelessly to uplift gifted children and senior citizens. Her dance compositions on issues such as girl child protection, women empowerment, and education blend tradition with purpose – making art a vehicle for social change. She collaborates with ministries like Culture, Social Justice, UNESCO, and Prasar Bharati to take Indian performing arts into new arenas.
In her role as a Brand Ambassador, Maya Kulshrestha inspires every Indian to take pride in our homegrown talent – not just in the arts, but across every Made in India product and experience. Her presence in the One Nation One Symbol movement affirms that cultural pride and economic patriotism go hand in hand in shaping India’s future.
Sohini Roychowdhury is an internationally celebrated Bharatanatyam exponent, choreographer, author, and visionary whose life’s work is dedicated to carrying the heartbeat of India to the world. Winner of the Mahatma Gandhi Pravasi Samman at the House of Lords, UK, she has been a premier cultural emissary for over two decades, performing at iconic global stages – from the COP26 UN Climate Conference in Glasgow and the Pravasi Bharatiya Divas to the Nehru Centre, London – and teaching at leading universities across Europe, the Americas, and Asia.
Founder of Sohinimoksha World Dance & Communications (Madrid/Berlin/Kolkata/New York) and Sohinimoksha Artes de La India in Spain, Sohini has represented India as the European Brand Ambassador for Incredible !ndia, blending the depth of classical Bharatanatyam with global art forms to create her unique “Sohinimoksha” style. She has performed for dignitaries including Queen Sofia of Spain, presided over cultural showcases for the Indian government, and headlined festivals across six continents.
Her artistry goes beyond performance – Sohini is deeply committed to social impact, bringing dance, storytelling, and the wisdom of Indian philosophy to marginalized communities, from the children of sex workers in Kolkata to refugee children in Europe. Through her work, she bridges civilizations, celebrates India’s timeless values, and makes culture a living force for empowerment.
Author of acclaimed works such as Dancing with the Gods, Indian Stages Stories, The Dance of Kali, and Adi Shiva – The Philosophy of Cosmic Unity, Sohini’s voice is as resonant in literature as it is on stage. Her honors include the Priyadarshini Award for Outstanding Women Entrepreneur, Exceptional Women of Excellence Award by the Women Economic Forum, Governor’s Commendation for Distinguished World Artiste (Belgium), and She Award in Dance by The Telegraph.
As a One Nation One Symbol Brand Ambassador, Sohini embodies the mission to champion India’s craftsmanship, creativity, and cultural pride as a unifying force on the global stage. Her life’s journey mirrors the One Nation One Symbol ethos: rooted in heritage, powered by excellence, and inspiring the world to recognize the strength and beauty of India.
Padma Shri awardee Penaz Masani has been one of India’s most cherished voices for over four decades, captivating audiences across the globe with the timeless elegance of ghazal. With over 2,000 performances in 12+ languages and 28 music albums, she has carried the soul of India’s musical heritage to the world stage – from Rashtrapati Bhavan to prestigious cultural venues and international consulates.
Beyond music, she has been a passionate advocate for social causes – working with UNICEF to combat female foeticide through Beti Bachao Andolan, championing the fight against human trafficking, promoting education, and raising funds for causes close to her heart, including the defence forces and community welfare organisations. She is a proud recipient of the Gujarat Gaurav Puraskar and continues to inspire as a cultural ambassador of India.
Through her life’s work, Penaz Masani embodies the spirit of India – celebrating its heritage, empowering its people, and carrying forward its legacy. As Brand Ambassador for One Nation One Symbol for Made in India, she lends her voice to a movement that transforms everyday choices into a powerful act of nation-building.
Meghna Pant is a multiple award-winning and bestselling author, screenwriter, journalist, and speaker, widely recognised as one of India’s most powerful contemporary voices. With eight critically acclaimed books, including Boys Don’t Cry and The Terrible, Horrible, Very Bad Good News – both under screen adaptation – Pant has shaped conversations around gender, culture, and identity in India and abroad.
Her work has earned her prestigious accolades such as the Bharat Nirman Award, Laadli Media Award, FICCI Young Achiever’s Award, and international recognition from the Commonwealth Short Story Prize and Frank O’Connor International Award. Her articles and essays have been published across leading Indian and global platforms, amplifying her influence as a thought leader with a wide reach.
Pant is a committed advocate of gender equality and social progress. Through her platform Feminist Rani and various media shows, she has engaged with some of India’s most influential changemakers. Her TEDx talks, literary contributions, and media presence reflect her ability to inspire action and transform public thought.
Her role as Brand Ambassador for One Nation One Symbol for Made in India stems from her deep belief in nation-building through culture, identity, and collective action. As someone who has consistently amplified India’s stories on global stages—from abridging the Mahabharata into 100 widely celebrated tweets to curating panels that spark meaningful social change – Pant brings the same vision, creativity, and influence to this national movement.
Through her voice and platform, Meghna Pant champions One Nation One Symbol for Made in India as more than a symbol: it is a unifying call to empower Indian industry, celebrate the efforts of India’s workers and entrepreneurs, and transform everyday shopping into an act of nation-building.
Rajalakshmi Joshi is a multifaceted leader – TEDx Speaker, Architect and Interior Designer, Environmentalist, Political Analyst, Motivational Speaker, and Social Entrepreneur.
By profession, she is an Architect and Interior Designer with her own firm, R K Design Consultants, which has been executing landmark projects across India and abroad since 2005. Her portfolio includes resorts, holiday homes, townships, colleges, temples, and even consultancy for an international Vedic Research Institute in Pune.
As a Television Panelist, she has appeared on leading national news channels including Republic, NDTV, Zee News, Times Now, CNN News18, Mirror Now, India Today, and more – sharing insights on politics, environment, architecture, women’s empowerment, and social issues.
Her voice as a keynote speaker has been sought by embassies, universities, and institutions worldwide, particularly on the subjects of women’s empowerment and nation-building. Notably, she addressed the historic Vasant Vyakhanmala lecture series, established in 1875 by Justice Ranade and continued by Lokmanya Tilak’s family.
As a Social Entrepreneur, she played a crucial role during the pandemic lockdown, organizing food and essentials for over 10,000 migrant families from Nepali and other communities in association with partner organizations.
Her TEDx talks – one on “Architectural Identity” and another on how every individual can contribute to the environment – reflect her belief that change begins with each of us.
In 2023, Rajalakshmi was honored as Chief Guest at the India Day Parade in New Jersey, USA, where she was felicitated by the Indian Business Association of New Jersey for her contributions to society.
Today, as Brand Ambassador for One Nation One Symbol, Rajalakshmi champions the call to recognize and strengthen India’s self-reliance, celebrating the vision of a united and empowered India.
Jalpa H. Vithalani is a dynamic business leader, philanthropist, and cultural ambassador whose work spans aviation, logistics, art, women’s empowerment, and alternative healing.
She is the Group Managing Director of Global Aviation Services Pvt. Ltd., one of India’s top GSSA organizations representing 15 international airlines for cargo and passenger operations. Founded by her father, H. K. Vithalani, over five decades ago, the company is a pioneer in the Indian aviation sector and the first in the country to be accredited as a GSSA agent by IATA. Under Jalpa’s leadership, the Global Group has strengthened its reputation for corporate governance, innovation, and service excellence.
Alongside aviation, Jalpa also heads JTB Jupiter Express Services Pvt. Ltd., a leading logistics company with pan-India presence across 10 cities, recognized as one of the top courier consolidation and freight forwarding companies in the country.
As the Founder & Creative Director of Cosmic Heart Gallery in Mumbai, Jalpa has curated over 300 art, music, and cultural events over the past 13 years. The gallery has collaborated with institutions such as the J.J. School of Art, exhibited at global forums like Art Bahrain Across Borders, and partnered with international organizations to create cross-cultural exchange. Her curatorial projects, such as Eye of the Tiger, have combined art with conservation and sustainable livelihoods, empowering hundreds of village artists.
A committed social entrepreneur, Jalpa has been the State Director for Humans for Humanity in Maharashtra, spearheading the WASH project on menstrual hygiene and women’s health. Her efforts have directly reached millions of women across rural and urban India, creating awareness, training, and sustainable solutions. She has also led philanthropic initiatives in education, healthcare, Tibetan medicine, and women’s empowerment for over three decades.
Internationally, Jalpa has represented India at the United Nations Commission on the Status of Women in New York and the BPW International Congress in Cairo, advocating for peace, art, and intercultural understanding. She is also one of the few certified practitioners of Reconnective Healing in India, having conducted nearly 5,000 healing sessions worldwide.
Her contributions have been recognized with numerous awards, including the Times Women Icon Award, Rashtra Shakti Puraskar, AsiaOne Women Empowerment Principles Leadership Award (with UNDP & CNBC-TV18), and the Asian Business & Social Forum Award for Excellence in Aviation and Corporate Governance.
Today, as Brand Ambassador for One Nation One Symbol, Jalpa brings together her diverse expertise and global networks to strengthen India’s journey of self-reliance, cultural pride, and nation-building.
Playback singer Sanjeevani’s sweet, soulful, and playful voice made an instant impression with her debut in Vidhu Vinod Chopra’s Kareeb, where she sang five unforgettable tracks. Her songs चोरी चोरी जब नज़रें मिलीं, चुरालो ना दिल मेरा सनम, निकम्मा किया, and यारा रब रुस जाने दे are all-time classics that continue to resonate with listeners.
She created history as the first-ever winner of Zee TV’s Sa Re Ga Ma (1995), judged best by music director Khayyam, and went on to become the first talent show contestant chosen for playback in Hindi films. Her song Chori Chori Jab Nazrein Mili won her the Ashirwad Award for Best Playback Singer (1998) and nominations at the Filmfare and Screen Awards.
Over her illustrious career, Sanjeevani has recorded playback songs in 14 Indian languages, more than 100 superhit Nepali tracks, and performed over 2,000 live concerts worldwide. Her concerts are known for blending music with lyrical and poetic insights, creating enriching experiences for her audiences.
Her versatility shines as a composer and lyricist, with more than 100 original spiritual songs, including immensely popular tracks such as Jai Adya Shakti (40M+ views) and Laxmiji Aarti (60M+ views). Her soulful voice has become the top choice for devotional music, with numerous bhajans and aartis crossing millions of views.
She has released acclaimed independent albums such as Meera and Me – a unique project where she translated and sang Meerabai’s songs in English – and Raag in a Song, which features 12 classical bandishes, reflecting her deep classical training. With over 20 years of training under legendary gurus, she holds a Sangeet Visharad degree in Hindustani classical music, alongside academic qualifications in commerce, mass communication, and film production.
Her artistry extends to teaching through music appreciation workshops, podcasts, and digital platforms. On Spotify she has over 3 lakh monthly listeners, and her YouTube channel with 2.5 lakh subscribers features viral videos on legendary composers and lyricists like Madan Mohan, Gulzar, Sahir, Javed Akhtar, and Bharat Vyas — giving audiences rare insights into poetry and music.
Her achievements have been recognized with numerous awards, including the prestigious Lata Mangeshkar “Latadidi” Award (2024), conferred personally by Hridaynath Mangeshkar ji, as well as multiple CLEF Music Awards (2024) and international accolades for music direction and composition.
Beyond the stage, Sanjeevani has used her concerts to raise millions of dollars for charitable organizations such as Ekal Vidyalaya (USA) and Mastek Foundation (India), making her art a vehicle for service.
Today, as Brand Ambassador for One Nation One Symbol, Sanjeevani Bhelande lends her voice and influence to strengthen India’s cultural pride, self-reliance, and unity through music and national consciousness.
