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Frequently Asked Questions

1. What is ONOS?
ONOS stands for One Nation One Symbol for Made in India. It is a citizens’ initiative that calls for the Government of India to create one universal, easily recognizable visual symbol that can be used across all Indian-made products, both physical and digital. The symbol will help consumers easily identify and support Indian products.
India is a land of many languages and scripts.
A purely visual symbol can transcend linguistic and literacy barriers, enabling every Indian – whether literate or not – to recognize and choose Indian-made products easily. It also strengthens national identity, encourages self-reliance, and supports economic growth by promoting domestic manufacturing.
  • Make in India is a government initiative focused on encouraging companies to manufacture in India.
  • Vocal for Local is a broader call to support Indian products and services.

  • ONOS complements both by creating a single, visual symbol that any Indian product can carry — regardless of industry — so that consumers can visibly, instantly identify Indian-made products while shopping.

The ONOS movement was initiated by Savitha Rao, a citizen deeply committed to India’s growth and self-reliance. In 2020, she played a pivotal role in catalyzing the government regulation that made country-of-origin labelling mandatory for e-commerce platforms in India. With ONOS, she takes that effort a step further – by advocating for a unified, easily recognizable national symbol to proudly represent all Made in India products. The movement is supported by Indians from diverse walks of life – entrepreneurs, professionals, artists, educators, and everyday citizens – all united by a shared belief in India’s potential.
No. ONOS is an advocacy effort requesting the Government of India to commission and announce an official, standardized symbol – much like the ‘recycle’ symbol that is universally understood. It should be a government-backed, publicly owned symbol for universal usage.

Any product or service that qualifies as Made in India, as per the government’s criteria, should be allowed to use this symbol. It can be used on:

  • Packaging
  • Online product listings
  • Advertisements
  • Retail displays

  • Export materials

This will enhance trust, pride, and visibility for Indian-made goods both domestically and globally.

No. The ONOS symbol should be usable across both physical and digital products – from textiles and toys to software and online platforms – wherever the origin of creation or development is Indian.
  • Helps consumers make informed, patriotic choices
  • Cuts through the clutter of inconsistent or missing labeling
  • Builds a sense of national pride in everyday purchases

  • Makes it easier for non-English speaking Indians , those who are not literate to identify Indian products visually

ONOS can give Indian exporters a strong brand identity globally. Just as “Made in Italy” or “Made in Japan” carries weight internationally, the ONOS symbol can help Indian products command respect and recognition in global markets.
  • Government announcement of a single, official visual symbol for Made in India
  • Nationwide awareness and adoption of the symbol
  • Integration of the symbol in e-commerce, retail, exports, and advertising
  • Encouragement for Indians to actively support Indian products
Not at all. ONOS is pro-India, not anti-anyone. It’s about enabling citizens to prioritize Indian products when they wish to. It supports informed, mindful choices — and respects the global marketplace while strengthening the Indian economy.

Yes! Citizens can support ONOS by:

  • Taking the ONOS Pledge
  • Sharing the movement on social media
  • Writing to elected representatives to request government action
  • Choosing Indian-made products
  • Educating friends, family, and colleagues about the initiative
  • Displaying ONOS support in workplaces, communities, and institutions

The ONOS symbol should be:

  • Simple and bold
  • Purely visual, without words. Distinctive shape. Independent of color.
  • Universally understood across rural and urban India
  • Suitable for print, digital, and product packaging use
  • Reflective of Indian values and pride
Not in this form. ONOS, as a purely visual national symbol for origin, is a world-first initiative. Other countries may have seals or slogans, but India can lead with a democratic, inclusive, pan-India visual system – empowering crores, including those who cannot read.

Schools, colleges, corporates, associations, and community groups can:

  • Organize awareness sessions on ONOS
  • Encourage people to sign the pledge
  • Share content about ONOS on newsletters and platforms
  • Advocate to policymakers for ONOS implementation
  • Partner with the ONOS team for joint outreach
No. ONOS is a non-political, citizen-driven movement. It welcomes support from all sides – political leaders, industry voices, civil society – to unite behind this national interest.
Visit the official website: www.onenationonesymbol.in Follow ONOS on social media platforms for updates, stories, pledges, and campaigns.